BUILDING RESPONSIBLY IS NOT A PHRASE. IT IS A PRACTICE.
At GHR Infra, sustainability is not a feature applied at the end of a project. It is a decision made at every stage of design, material selection, construction and delivery. Across the GHR portfolio, every development is built to certified green building standards.
GHR Callisto holds an IGBC Pre-Certified Gold rating, designed around water conservation, energy efficiency, native vegetation and responsible materials. With over 70% open space across 8.3 acres, the community was always conceived as a place where nature and smart living coexist.
GHR Trivana, the boutique villa community in South Hyderabad, holds an IGBC Pre-Certified Gold rating and is designed to reduce water consumption by 37%, harvest 100% of rainwater on site and run on GreenPro-certified materials for 53% of its total build.
The Cascades Neopolis, GHR Infra’s flagship development in Kokapet, is India’s first and the world’s largest WELL v2 Pre-Certified residential project. Designed to deliver 42% water savings, 30% reduction in annual energy use and 95% recycling of construction debris, it represents the highest global standard for health and wellness in the built environment.

A TREE PLANTED. A PROMISE RENEWED.
The saplings planted at GHR Callisto on Earth Day 2026 will grow alongside the community. They are a quiet, living reminder of what GHR Infra stands for. That every project begins with a responsibility to the earth it stands on, and that building responsibly means caring for that earth long before and long after the last brick is laid.
GHR Infra. Building Responsibly. Building Hyderabad.

Around 45 per cent of her monthly income goes towards rent, another 16 per cent towards commuting and about 9 per cent towards electricity. Together, these expenses account for nearly 71 per cent of her income, leaving limited room for savings and discretionary spending.

The pressure has also entered her professional decisions. Suparna says she considers the House Rent Allowance offered by an organisation before accepting a job and has previously changed jobs after annual rent increases made her budget difficult to manage. “I have changed jobs because my landlord increased the rent every year, making it difficult to manage my budget,” she says.

Her experience is interestingly a marker for a wider challenge facing India’s rapidly expanding Global Capability Centre (GCC) ecosystem. As employment clusters grow and attract professionals from across the country, demand for homes and rentals around workplaces rises with them. But where land and development costs increase, supplying homes at prices accessible to middle-income workers becomes harder.

India’s GCC ecosystem has crossed 2,117 centres, employing around 2.36 million professionals. GCCs account for nearly 40 per cent of India’s office demand, according to industry responses, giving their expansion an increasingly important role in shaping not only commercial districts but also the residential markets developing around them.

Jobs Grow, Housing Economics Change

Nandakumar O.P., COO – Commercial, Brigade Group, sees a clear correlation between the rapid expansion of GCCs and changing housing dynamics in Bengaluru and Hyderabad. “The influx of high-skilled professionals has driven demand for both ownership and rental housing, contributing to rising land and home prices,” he says.

The challenge begins with what happens to land around expanding employment corridors. As demand for offices, homes and supporting infrastructure increases, land values can rise, adding to project costs. Developers then have to make projects viable on more expensive land, making lower-ticket housing increasingly difficult to deliver.

This pressure comes as the residential market has already moved towards higher ticket sizes. According to Manoj Dhanotiya, Founder and CEO, Micro Mitti, 78 per cent of homes sold nationally now cost above Rs 1 crore. He says residential prices rose 13-15 per cent in Bengaluru and 8-13 per cent in Hyderabad last year. “Housing always chases jobs,” Dhanotiya says.

The problem, however, is not simply that premium homes are being built. India’s GCC workforce includes senior professionals alongside a large pool of young and mid-level salaried employees whose housing budgets do not necessarily rise at the same pace as land and property prices.

Karteesh Reddy Madgula, CEO, GHR Infra, says GCC growth creates salaried demand, improves absorption and supports rental yields and investor confidence. But that growth can create an imbalance if residential supply becomes concentrated at the upper end. “The risk begins when supply chases only premium demand and leaves mid-income housing behind,” he says.

For developers, this creates a difficult equation. Demand for moderately priced housing can remain strong, but rising land costs, approval expenses and other development costs can make such projects increasingly challenging to execute near employment centres.

When A Housing Challenge Becomes A Talent Challenge

For employees, the impact appears in rent, commute, savings and the choice of where to live. Anushka, who moved from Delhi to Hyderabad for work, says finding suitable accommodation took considerable time. Rent, maintenance, the initial security deposit and commuting expenses have reduced her ability to save, while staying within budget meant compromising on the type of accommodation she wanted. “Housing affordability plays a major role in career decisions. It is something I would definitely consider before relocating again in the future,” she says.

For Khushi, who moved from Odisha to Bengaluru, the trade-off was different. Budget and proximity to her workplace were key considerations, along with finding a fully furnished apartment. She eventually gave up the convenience of living within walking distance of her office to find accommodation that worked for her. Homeownership is not an immediate option either. “The biggest hurdle is definitely money, and I would say flexibility too. Buying a home would tie you down to a place and I’m not sure if I’m ready for that,” she says.

These experiences turn the housing debate into more than a real estate question. If employees increasingly have to choose between high housing costs and longer commutes, housing can begin to influence labour mobility and the ability of employment centres to retain workers.

“Talent sustainability depends on liveability, not salaries alone. A city cannot retain its workforce if employees spend too much time or income on housing,” Madgula says.

Can Rental Housing Bridge The Gap?

For a mobile workforce, the immediate solution may not always be homeownership. A significant section of professionals relocating for jobs rents before deciding whether to settle permanently in a city, making rental supply an important part of the GCC-housing equation.

Dhanotiya says rental increases have moderated from 12-24 per cent during 2021-24 to around 7-9 per cent now. But he argues that slower rental inflation does not resolve the underlying issue. “The real problem isn’t the rate, it’s the shortage of decent mid-income rentals near workplaces,” he says.

Industry executives see organised rental housing as one possible response. Nandakumar expects demand for professionally managed rental communities to increase as the GCC workforce, already at 2.36 million, continues to expand. He points to institutional rental housing, co-living and long-term rental frameworks as formats that could broaden supply for workers who are unwilling or unable to buy.

Madgula similarly expects managed rentals, co-living and build-to-rent formats to gain relevance over the next five years. But adding rental stock alone may not be sufficient if workers still have to live far from employment centres. “The key need is predictable supply near workplaces, stronger tenant-owner frameworks, better last-mile transport and rental housing planned as part of employment districts, not treated as an afterthought,” he says.

That approach shifts the solution from building more homes alone to planning jobs, housing and transport together.

Making Mid-Income Housing Viable Again

Developers argue that correcting the ownership market requires addressing the economics that make lower-ticket projects difficult to deliver. Nandakumar attributes the declining presence of affordable housing in Tier-I cities to rising land costs, regulatory cost burdens and insufficient incentives. His proposed response includes releasing public land specifically for lower-cost housing, faster single-window clearances and stronger floor space index incentives.

The objective, according to the industry view, is to reduce the cost pressure on projects rather than expecting developers to absorb increasingly expensive land while keeping selling prices low.

Dhanotiya proposes another approach: connect the incentives governments offer to GCC investments with housing obligations. “Tie GCC land subsidies to an affordable-housing quota. Give the incentive, but attach a condition,” he says.

Such proposals would require government, developers and businesses to treat housing supply as part of economic planning rather than allowing residential development to follow employment growth after land prices have already risen.

For Madgula, the focus should also remain on mid-income supply, transit and employee catchments. GCCs need not become housing providers, he says, but can participate in city-level discussions about the infrastructure required by their workforce.

Tier-II Cities Have A Window To Act

The strongest opportunity to test these solutions may lie outside established metros. More than 375 GCC units are already operating across emerging cities, according to Nandakumar. Kochi, Coimbatore and Mysuru are among the markets seeing expansion, while Dhanotiya points to corporate activity in Indore, Nagpur, Vadodara and Jaipur.

These cities still have an advantage: land and office costs remain relatively lower. Dhanotiya says Tier-II office lease rates are 30-50 per cent cheaper than Bengaluru. But early signs of appreciation are already visible. Indore’s guideline rates rose around 26 per cent in 2025, while values along its Super Corridor have increased by more than 35 per cent over five years, he says. If employment expands faster than housing supply, however, the cost advantage could narrow.

Madgula warns that early land speculation, premium-led launches and inadequate public transport can push local and middle-income workers farther from new employment hubs. His prescription is to map employment growth with housing supply, reserve land for mid-income projects, improve approval timelines and build transport before prices harden. “The mistake would be waiting until affordability becomes a crisis,” he says.

That makes Tier-II expansion both a warning and an opportunity. Bengaluru and Hyderabad show what can happen when strong employment growth collides with rising land values and a housing market moving towards higher ticket sizes. Emerging GCC cities still have the chance to integrate workplaces, rental housing, mid-income homes and transport before those pressures become entrenched.

For Suparna, the consequences of that imbalance are already visible: above 70 per cent of her income goes towards rent, electricity and commuting, while buying a home remains distant. The next phase of India’s GCC growth will therefore depend not only on how many jobs cities attract, but also on whether housing and infrastructure planning can ensure the people taking those jobs can afford to live within reach of them.

Source Link : https://www.businessworld.in/article/limited-room-for-savings-gcc-expansion-raises-housing-challenge-for-india-s-salaried-workforc-616654

 

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Women’s Day, GHR brought together emotion, intuition, and sensory storytelling to celebrate the essence of womanhood, creating a campaign that was both experiential and impactful.

The Thought Behind the Campaign

“We smell success.
We sense ideas.
We recognize signs, good and bad.
Because intuition is our strength.”

The campaign was rooted in a powerful insight that fragrance, much like a woman’s presence, lingers and leaves an impact. It became a metaphor for the subtle yet strong perspective women bring into every space they step into.

Execution

GHR translated this idea into a thoughtful offline experience:
• Greeting cards with a meaningful message
• Flower shaped car perfumes designed as keepsakes
• QR codes seamlessly linking to the GHR ecosystem

These were distributed across key city touchpoints, turning everyday moments into memorable brand interactions.

Extending the Experience Digitally

The campaign was further amplified online, aligning with a modern, forward looking brand narrative while maintaining the emotional core of the idea.

Closing Note

At GHR, we believe every woman brings something intangible yet powerful, a perspective, a presence, a lasting impression.

Women’s Day, we chose to express it through a fragrance that stays.

The project is developed by GHR USM Developers, which brings together GHR Infra’s 35+ years of founders’ legacy in Hyderabad real estate and USM MyCity, a USA-based real estate firm and a part of the diversified USM group, headquartered in Chantilly, Virginia (with branches in Texas and California), it brings a technology-driven approach to real estate, with a focus on quality, efficiency, and sustainable development.

The villa project stood out for its emphasis on renewable energy systems, ventilation, and nature integration, with east and west-facing orientations, and layouts designed to enhance daylight exposure. The project’s amenities include a swimming pool, gymnasium, clubhouse, skating rink, sports courts, step gardens, and dedicated children’s play areas — designed as everyday infrastructure that supports wellness.

Sustainability Framework to Create Lasting Value for Residents and Environment

Trivana is projected to reduce water consumption by 37% through efficient plumbing fixtures, while also harvesting 100% of rainwater and treating 100% of wastewater generated on site through dedicated treatment systems. Nearly 30% of the site area has been reserved for native vegetation, enhancing the ecological character of the project while promoting responsible water use.

The project’s energy strategy is equally forward-looking. A proposed 18.9 kWp renewable energy system has been planned to support 50% of the common area lighting load, complemented by 100% LED lighting in common spaces and building envelope measures that help reduce heat gain and improve thermal comfort. To foster healthier indoor environments, the development also incorporates low-VOC paints and adhesives, natural ventilation, daylight-conscious design, HCFC-free refrigerants, and halon-free fire systems.

Further strengthening its environmental credentials, Trivana integrates GreenPro-certified materials accounting for 53% of the total material cost, alongside recycled-content materials, eco-friendly wood, and an organic waste converter system with a capacity of 100 kg per day to process 100% of wet waste. Together, these initiatives shape a community that is as mindful as it is modern, and as responsible as it is refined.

Commenting on the achievement, Mr. Karteesh Reddy M, CEO, GHR Infra, said, “The IGBC Pre-Certified Gold recognition stands as a testament to our project’s thoughtful approach to green living. It highlights Trivana’s alignment with progressive building principles across water conservation, energy efficiency, site planning, sustainable materials, waste management, and occupant well-being. The future of housing is certainly about excelling in design and providing quality living experience — all done with a responsible commitment towards sustainability.”

About GHR Infra:

GHR Infra is a Hyderabad-based real estate developer built on the core philosophy of Building Responsibly. Backed by 35+ years of legacy through our founders in residential, villa, commercial, and hospitality developments, GHR Infra has independently constructed over 41.5 lakh sq. ft. of premium residential space. With landmark projects like The Cascades Neopolis, GHR Callisto, and GHR Titania, we proudly serve 1895+ happy customers through a growing portfolio of 2,869 apartments and 150+ villas in gated communities—while actively expanding our future project pipeline.

About USM MyCity

USM MyCity is a real estate development company founded around 1999 as part of the diversified USM Group. The company specializes in customized single-family homes built using innovative construction techniques and has expanded its capabilities into commercial spaces. With operations spanning over 18 countries, headquartered in Virginia, USM MyCity owns hundreds of acres across the U.S.A. for development. Through its growing presence in India, the company is introducing modular and sustainable construction technologies for premium villa projects, while continuing to create thoughtfully planned developments that align with evolving market needs and long-term stakeholder value.

The Indian Green Building Council (IGBC), in association with the Confederation of Indian Industry (CII), felicitated GHR Infra for registering two projects under the IGBC Green Building Rating System — GHR Villa at Mohabatnagar and the GHR Corporate Office.

Mr. Suresh Chintoju, Head of Marketing — GHR Infra, received the IGBC Green Crusader certificates on behalf of GHR Infra Developers LLP at the IGBC Green Telangana Summit 2026, Hyderabad.

The certificates were received on stage from the chief guests in the presence of eminent industry leaders, officials, and media — on an occasion that saw over 47 projects and 46.3 million sq. ft. committed to going green across Telangana.

This recognition reflects GHR Infra’s unwavering philosophy of Building Responsibly — integrating sustainability, wellness, and smart living into every project we develop.

Date: 6 March 2026

Venue: Le Méridien, Gachibowli, Hyderabad

The award was presented at Hydrecon 2026 — the Hyderabad Real Estate Conclave — one of Telangana’s most prominent platforms bringing together industry leaders, policymakers, architects, investors, and technology professionals from across the real estate sector.

Organised by Hybiz.TV in association with NAREDCO Telangana and the Hyderabad Realtors Association, the Realty Awards recognise companies that have made exceptional contributions to the built environment and set new benchmarks for the industry.

GHR Infra’s recognition as a Smart Home Community Developer reflects the company’s commitment to integrating intelligent technology, wellness-first design, and sustainable living across all its residential projects — from The Cascades Neopolis to GHR Callisto and beyond.

The trophy and certificate were received by Mr. Suresh Chintoju, Head of Marketing, GHR Infra, on behalf of the organisation.

“This recognition reinforces our belief that the future of residential living in Hyderabad is smart, sustainable, and community-centred. We remain committed to building responsibly — for people and the planet.” — GHR Infra

DATE & VENUE: March 11, 2026 | Cyber Gardens Convention Centre, Hi-tech City, Hyderabad

Trivana’s focus on wellness and thoughtfulness

  Trivana stood out for its emphasis on light, ventilation, and nature integration, with east and west-facing orientations, maximised cross-ventilation, and layouts designed to enhance daylight exposure. The project’s amenities include a swimming pool, gymnasium, a clubhouse, skating rink, sports courts, step gardens, and dedicated children’s play areas, designed as everyday infrastructure that supports family life. The project is also targeting IGBC Gold Pre-Certification, reinforcing its commitment to sustainability and resident wellbeing.

Strategically located,  Trivana offers 20 minutes signal-free access to RGIA Airport, is within 20 minutes of the Financial District, and sits within a 30 km radius of major IT parks. With adjacency to the Nehru ORR, proximity to key recreational zones, and location near Bharat Future City, it aligns with the rising demand for premium villas in well-connected South Hyderabad growth corridors.

Highly esteemed recognition from Realty+ Conclave & Excellence Awards

 Now in its 16th edition, the Realty+ Conclave & Excellence Awards is among India’s recognised real estate platforms, bringing together developers and industry stakeholders for knowledge sessions on the road ahead for real estate, followed by an awards ceremony honouring top performers. The 2026 edition carried the theme ‘Turning Dreams Into Reality,’ spotlighting projects that demonstrate leadership in vision, planning, and execution.

The Developer of the Year – Villa category recognises villa developments that deliver a clear, differentiated proposition, evaluated across parameters, such as planning and design quality, liveability, resident experience, innovation in layout and amenities, sustainability and wellness intent, and execution discipline with compliance readiness.

Commenting on the recognition, Mr. Karteesh Reddy M, CEO, GHR Infra, said: “Launched in December 2025, with delivery targeted for February 2030,  Trivana reflects our vision of building responsibly with disciplined design thinking, sustainability intent, and value creation. The project is PAGE 3aimed at families who seek the openness of villa living, yet still want one-turn connectivity to schools, healthcare and the airport. We have calibrated every square foot to nurture well-being—from ample natural light to spaces that encourage neighbourly interaction.”

About GHR Infra:

GHR Infra is a Hyderabad-based real estate developer built on the core philosophy of Building Responsibly. Backed by 35+ years of legacy through our founders in residential, villa, commercial, and hospitality developments, GHR Infra has independently constructed over 41.5 lakh sq. ft. of premium residential space. With landmark projects like The Cascades Neopolis, GHR Callisto, and GHR Titania, we proudly serve 1895+ happy customers through a growing portfolio of 2,869 apartments and 150+ villas in gated communities—while actively expanding our future project pipeline.

Designed for the discerning homebuyer, TITANIA blends innovative architecture with eco-friendly features, including rainwater harvesting, electric vehicle charging stations, waste recycling, solar power, and smart lighting systems. With these sustainable elements, TITANIA meets the growing demand for environmentally responsible living. The project, pre-certified Gold by the Indian Green Building Council (IGBC), reinforces GHR Infra’s dedication to creating spaces that prioritize both luxury and the environment.

Speaking on this achievement, Mr. Karteesh Reddy Madgula, CEO of GHR Infra, said, “Receiving the Occupancy Certificate for GHR TITANIA marks a significant step in our mission to provide homes that truly align with what today’s homebuyers want–comfort, sustainability, and practicality. We’ve focused on creating spaces that are not only built to the highest standards but also offer long-term value, integrating technology and eco-friendly solutions for a better living experience. With TITANIA, we’re confident that residents will find a home that meets both their current needs and future aspirations.”

The 2, 2.5, and 3 BHK apartments, with sizes ranging from 1,270 to 2,509 sq. ft., are designed to cater to various family sizes and lifestyles. The project also boasts a 23,700 sq. ft. clubhouse, recreational facilities, and essential services that contribute to a well-rounded lifestyle for residents. With 480 thoughtfully designed apartments, TITANIA has generated strong market interest, reflecting its appeal among homebuyers seeking a combination of luxury, sustainability, and practicality. As a result, the project presents an attractive investment opportunity, offering long-term value in a well-connected, thriving area.

About GHR Infra:

GHR Infra is a leading real estate group backed by founders with a proven track record of over 30 years in creating exceptional properties. The company has established itself as a pioneer in developing high-quality, innovative, and sustainable residential projects. With a commitment to excellence, GHR Infra continues to set new benchmarks in real estate, crafting homes that meet the evolving needs of modern living. For more information, visit GHR Infra.